This FFXIV Market Board guide explains the basics of buying and selling items on the market board. It also teaches you about the basics of retainers, which are quintessential to selling your wares on the open market.

Market boards are luckily quite simple to get the hang of in Final Fantasy 14, simply because they are so widely available and offer an intuitive user interface that allows you to quickly search for any items you'd like to shop for at early levels and beyond.

How to Buy From the Market Board

As long as you have the gil in your wallet, you can buy whatever you want on the market board from the very start of your character's existence in Eorzea. Simply walk over to the local market board and interact with it to open the buying menu. Market boards exist in every major city, and you can quickly identify them on your map. For example, the market board in Limsa Lominsa is directly to the west of the Aetheryte Plaza.

In this menu, you can very quickly whittle down the selection of items you'd like to find. Simply skim through the icons on the left side of the menu until you find the category of item that you're looking for. Once you've found it, the menu will suggest a list of items in the field on the right. Once you select something you'd like to shop for, the menu will open a list of sellers who are currently selling that item, adjusted to show you the lowest-priced item first. If you're looking for something specific, you can use the search bar to quickly find it.

You can specify which levels you'd like to search for as well, which helps filter out items that are too high or low level for you.

How to Sell From the Market Board

In order to utilize the Markets, you must hire someone to manage your wares. Enter the Retainer.

Before you can begin to sell stuff, you must first complete the quest Scions of the Seventh Dawn. After completing the quest, players will then be able to hire a retainer.

In the marketplace of the three City-States, there will be a Retainer Consignor. Speak with them to hire a Retainer. You are allowed up to 2 by default. After that, you can purchase up to 7 additional Retainers at the Mog Station outside of the game.

When hiring a Retainer, you have the ability to customize their appearance to your liking; saved character data from the benchmark program can be used if you do not wish to remake a new character from scratch.? Similarly, you can make your Retainers clones of yourself, though only you can see them in either case.

Using Retainers

A Retainer has many skills necessary to expanding your wealth. A Retainer can:

• Store items in an expansive storage room.
• Hold your hard-earned gil.
• Sell your items, or stored items, on the Market.

Retainers can only sell items on the Market you send them to, and they can only sell 20 at a time. You can summon your Retainers from any City-State with a summoning bell. Make sure you're selling in the city that has the lowest tax rate.

Yes, there are taxes for using the Markets in each City-State. To encourage competition, these rates fluctuate. Speak with the Retainer Vocate to check the taxes and see how long the discounts last.

How to Obtain Your Profits

When you sell an item on the Market, you will get a message on your screen stating how much you made, and how much the City-State took as its cut. To obtain your gil, speak with the Retainer that sold the item and ask to withdraw gil.