Twenty One Pilots are set to play an expansive concert inside the popular video game Roblox, the band and game announced on Wednesday. Twenty One Pilots join other marquee artists like Travis Scott, J Balvin and Lil Nas X in performing inside a game, with Lil Nas X also playing …
Read More »Peloton Has Its Own Music Festival Now
I was being puckish when I first wrote that, thanks to Peloton, “fitness classes are the new music festivals” — but it seems the exercise company may have taken me seriously. On Tuesday morning (June 29th), the at-home fitness company announced All For One Music Festival, a three-day, virtual event …
Read More »What Could Be Music's Next Spotify?
This story appears in Rolling Stone‘s 2021 Future of Music issue, a special project delving into the next era of the multibillion-dollar hitmaking business. Read the other stories here. Two decades after digital downloads replaced physical CDs, and 10 years into streaming’s dominance of music consumption, music’s tech boom still …
Read More »Lil Nas X to Play Virtual Concert on Roblox
As video game companies continue to court the music industry, presenting themselves as immersive marketing tools during a largely concertless 2020, Lil Nas X is the latest high-profile act to join the trend: The “Old Town Road” rapper has announced that he will perform a virtual concert on Roblox,one of …
Read More »The Biggest Old Music Hits Resurfaced by TikTok
Jack Johnson can thank an anonymous shoplifter for a sudden boost in streams for his 2009 hit “Upside Down.” Two weeks ago, TikToker H1T1 bought a flat-screen television for a bargain on a secondhand marketplace, only to discover that it was seemingly stolen from an Arby’s and could only display …
Read More »Wave's Founder Adam Arrigo — Future 25
It’s taken a few years, but Adam Arrigo finally has his dream team. The co-founder and CEO of animated-concert company Wave is one of the forerunners of the livestreaming industry — which exploded in earnest after Covid-19 shut down in-person concerts. Arrigo, armed with a powerhouse roster of new investors …
Read More »Five Crucial Lessons From Jac Holzman, Who Founded Elektra Records and Signed The Doors
They don’t make ’em like Jac Holzman anymore. Maybe they never did. While music executives are keen to brand their firms “technology companies” these days, Holzman, 89, is already several laps ahead. After co-founding Elektra Records in his dorm room in 1950 then bringing the label into Kinney National (now …
Read More »At Work With Stephanie LaFera, WME's Resident Rave Expert and Head of Electronic Music
In Rolling Stone‘s series At Work, we go behind the curtain with decision-makers across the fast-changing music business — exploring a range of responsibilities, burgeoning ideas, advice for industry newcomers, and more. Read earlier interviews here. If it weren’t for the unusual events of 2020, Stephanie LaFera would be spending …
Read More »Indie Shop Sales Were Cut in Half This Record Store Day — But There's Still Hope
Editor’s Note: An earlier version of this story compared the first-day sales of 2020 Record Store Day, which has been divided into three days, to 2019’s Record Store Day, which took place on one day. This story has been updated to more accurately reflect the comparison. Rolling Stone regrets the …
Read More »At Work With Mjeema Pickett, Spotify's Head of R&B and Soul
This is the third installment of Rolling Stone’s series At Work, in which we explore the fast-changing music business from the perspective of a different industry leader each week. Read the first here and the second here. Of Spotify’s thousands of employees, there are few more sought-after by the music …
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