Tag Archives: creators

A t first, the signs were subtle. There was the “I am cringe, but I am free” meme, and the T-shirts from Gen Z e-commerce brand OGBFF emblazoned with “Too cringe for NY, too based for LA.” Niche creators like Neve Pratt (awkward dad-joker) and Michael Thomas White (heartfelt himbo) …

As the blond, willowy daughter of a New Jersey construction magnate, Alix Earle, 22, doesn’t seem like an everywoman on the surface. Yet, since her TikTok debut in early 2020, viewers have flocked to the University of Miami senior, who’s opened up during her Get Ready With Me videos about …