In an address to the American Medical Association last week President Barack Obama spoke about his concerns for the health of America's youth, asking parents to 'raise our children to step away from the video games and spend more time playing outside.'
EA Sport's head Peter Moore has offered his own response to the remarks, making a tongue-in-cheek challenge to President Obama. 'Try EA Sports Active,' Moore writes on his work blog, 'and I guarantee you'll need aides saying "Yes You Can!" to finish your first workout.'
'I know he's in pretty good shape,' continued Moore, 'but I guarantee the President wouldn't look quite so smooth walking across the White House lawn to Marine One the morning after his first session with EA Sports Active.'
EA Sports Active huffed and puffed its way to a 7.8 when reviewed – and quite possibly there's a copy winging its way to the White House this very moment.